The media, citing their sources, report that the startup Character.AI, which carries out activities in the area of artificial intelligence, which its name partially hints at, plans to hold a new round of raising investment funds.

The journalists reported this information, referring to people familiar with the company’s plans, which have not yet been officially made public. It is possible that the startup will announce a funding round after it is held to provide information about the amount of funds raised.

This year, the company has already received money from investors in the amount of $150 million. After that, the startup’s value grew to $1 billion. This company has created an artificial intelligence configuration with which users can chat with a kind of virtual versions of historical characters, digital copies of celebrities, or fictional characters. For example, an AI model developed by a startup provides an opportunity to have a conversation with a digital double of Elon Musk, Michael Jackson, lawyer Saul Goodman and Mario from Nintendo.

The media reports that the company is considering a new round of financing as an opportunity to create some kind of economic base to expand its capabilities. Currently, the startup seeks to increase revenue by providing users who have subscribed to its AI-based product with various preferential offers.

The firm was created by former employees of Google’s artificial intelligence project DeepMind.

Currently, there is an active and record increase in the number of generation platforms of advanced technology in the field of AI. Never before has there been such a large number of digital products based on artificial intelligence.

Meta and Elon Musk announced the launch of their AI platforms, joining the process of competing in a high-tech environment, where their rivals will be Microsoft, which supported OpenAI that created the popular chatbot ChatGPT, and various startups with a limited resource base, but with impressive technologies, including, for example, Anthropic.

The area of artificial intelligence is under active development. Continuing to move the technology sector forward requires funds. In this case, significant amounts of capital are needed. Also, the development of the industry is impossible without a large-scale computing infrastructure created on the basis of graphics processors, which are becoming less and less available. Another important condition for the successful development of the technological environment is intellectual potential. Without all this, there will be no artificial intelligence models. Separately, it should be noted that every company planning to take positions in the AI industry must to some extent comply with all of the above factors.

Creating an artificial intelligence configuration from the point of view of startup development is not a self-sufficient process. It is necessary to ensure the monetization of a digital product. Startups also need to scale their AI models. Without this, the company will not have market positions that guarantee something like the strength of its existence.

Statements about the specifics of the development of AI startups are confirmed by examples of well-known browsers Firefox, Chrome, and Safari Mosaic, Netscape, Internet Explorer, Opera. The developers of these digital products offered users a commercialized interface, which in an economic sense was a kind of compliance with the economic realities of the era. To compete successfully, companies needed to create a diverse user experience, develop original brand positioning, and do a lot of other work to gain a foothold in the market.

As we have reported earlier, AI Startup Typeface Raises $100 Million.