Along with customer reviews, price comparison websites and tips from friends and family are also often used
Number of Germans reading reviews before buying revealed. Source: shutterstock.com
According to Ecommerce News, more than half of Germans use customer reviews to help them make a buying decision. Youngsters specifically rely on the experiences that other buyers had with a certain product.
56% of Germans consider reviews as an important decision-making help while making a purchase.
Among 1,024 Germans surveyed, 62% of female online shoppers rely on ratings, compared to 50% of male online shoppers.
66% of respondents aged 16 to 29 years and 61% of 30-49-year-olds unveil they read customer reviews online before buying. As to 50-64-year-olds, it’s 49% who do this and in the age group 65 years, only 39% read customer reviews.
Besides customer reviews, shoppers also rely on price comparison websites. The survey says that 48% of Germans use them before buying something online, while 41% rely on tips given by friends or family. 36% trust test reports from TV, online or print media, whereas only 24% use the retailers’ websites.
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