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Science & Technology

Ingenico teams up with Apple Pay?

Jan 16, 2020

Companies want to bring merchants more solutions to create new benefits for both their business and their customers

Ingenico and Apple Pay

Ingenico teams up with Apple Pay. Source:?shutterstock.com

Ingenico announced its integration with Apple Pay support for loyalty programs so that merchants of all sizes could leverage the fast and convenient experience. Users will be able to try value-added services in Apple Wallet on iPhone to unlock new points of engagement and improve in-store experiences.

Due to the integration of Ingenico and Apple Pay support for loyalty programs, shoppers can purchase at the point of sale with an iPhone using Face ID or Touch ID. All the merchant’s loyalty cards, coupons, tickets, etc. are stored in Apple Wallet, enabling merchants to find new ways to personalize, enhance and streamline the customer experience.

The most traditional example of a loyalty program is the paper punch card, but that type of program is limited in its value because it doesn’t enable merchants to understand anything about their customers and doesn’t reward consumers based on their specific needs and interests. Our integration of Apple Pay support for loyalty programs allows us to modernize and digitize the traditional punch card and facilitate a wide range of next-generation experiences on iPhone across loyalty, gift card, rewards, ticketing and more. This enables merchants to really get sophisticated in driving loyalty, reduce in-store friction and gain a firm understanding of who their customer is and how to best engage with them
Mark Bunney, director of go-to-market strategy for Ingenico Group North America

Customers will receive a notification to enroll in a merchant’s loyalty program immediately after they pay with Apple Pay. This way, they get quick and easy enrollment flow, eliminating the need for an app or data entry.

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