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Fintech & Ecommerce

Global investment firm acquired major PR services provider

Feb 03, 2020

Cision will get the support that will allow maximizing its potential

Cision and Platinum Equity

Global investment firm acquired major PR services provider. Source: shutterstock.com

Cision announced to have been acquired by Platinum Equity in an all-cash transaction valued at approximately $2.7 billion.

Platinum Equity aims to leverage its global operations capabilities, financial resources with the acquisition of Cision.

As a private company, Cision is well-positioned to meet both our financial and business goals. The Cision management team looks forward to partnering with the experienced and talented group of professionals at Platinum Equity. Building on the company's strong platform as a global leader in providing earned media software and services to public relations and marketing communications professionals, our near-term focus will be on improving customer experience, delivering innovative products, and increasing operating efficiencies
Kevin Akeroyd, Cision's Chief Executive Officer

Platinum Equity was represented by Gibson, Dunn & Crutcher LLP as legal counsel and Willkie Farr & Gallagher LLP as financing legal counsel.

Along with that, Rothschild & Co served as lead financial advisor to Cision, supported by Centerview Partners and Deutsche Bank Securities. Kirkland & Ellis LLP acted as legal counsel to Cision.

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