The media reports that Apple has resumed negotiations with OpenAI on the integration of artificial intelligence functions into the iPhone.

According to information released by journalists at the end of last week, citing insiders who are aware of the contents of the mentioned negotiations, the two companies, which are now among the most significant players in the technology sector, are currently considering possible terms of an agreement on interaction.

Also, one of the topics of negotiations between Apple and OpenAI is artificial intelligence features that can be integrated into the next version of the iPhone operating system.

Insiders note that over the past few months, contacts between the specified companies have been minimal. The resumption of negotiations means an intensification of interaction, which so far is only a discussion of potential cooperation.

The media also reports that Apple is currently probably deliberating with Google the licensing of a chatbot operating based on artificial intelligence.

Apple and OpenAI did not respond to a media request for comment on insider information about the talks. It is possible that companies will confirm the fact of deliberating the integration of artificial intelligence features only if the relevant process is successfully completed.

In February, during the annual shareholder meeting, Apple CEO Tim Cook announced that the tech giant would soon release detailed information about its strategy for using generative AI. Also at that time, he admitted the significant potential of artificial intelligence for breakthroughs. Moreover, Tim Cook stated his confidence that machine intelligence will lead to transformative advancements for users of Apple devices. According to him, every Mac powered by Apple silicon is an extremely powerful computer with artificial intelligence.

Tim Cook also stated that he uses the OpenAI ChatGPT, separately noting in this context that there are certain problems that need to be solved. Moreover, Apple’s CEO promised that new artificial intelligence features will be added to the company’s platforms on a very thoughtful basis.

It is likely that the cooperation of the technology giant with partners will accelerate the brand’s entry into the chatbot market and potentially reduce risks by outsourcing generative AI to other firms.

Michael Jaconi, CEO of Button, a company specializing in marketing in the area of artificial intelligence, said during a conversation with media representatives that the introduction of advanced technology by Apple can lead to an experience of more intuitive shopping powered by AI. Also, according to him, the corresponding efforts of the technology giant will contribute to the wider application of artificial intelligence by consumers.

Michael Jaconi says that by seamlessly integrating AI into the iPhone and Siri search functions, Apple can ensure unprecedented adoption of advanced technology among users. According to him, the company could connect apps based on artificial intelligence, which controls the consumer’s digital and physical world at a speed exceeding the corresponding indicators of other firms. Acting within the framework of such a strategy, the technology giant would bring closer to reality the concept that the iPhone is a remote control for everyday life.

As we have reported earlier, Apple Announces Plans for Special Event on May.