Santander Bank, N.A. announced the expansion of cooperation with SigFig to create investment and advisory solutions for its clients through Santander Investment Services.
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SigFig is a leader in the field of corporate financial technologies. The company specializes in creating next-generation financial planning and service tools for banks and money management firms.
Through collaboration with SigFig Santander Investment Services, has created Santander ? PathFinder, an automated investment management tool. This tool now allows Santander customers to work towards achieving long-term financial goals or start saving for retirement.
The joint development process of Santander ? PathFinder, combined with the bank’s intention to continue to create digital solutions, confirms that the financial institution adheres to the policy of timely response to changing customer requests.
Jeff Weiner, president, and chief executive Officer of Santander Investment Services said that the interests of consumers for the bank are the main factor in making decisions concerning all aspects of its activities. He also noted that digital capabilities and automation are the main tools for implementing the concept of a rethought approach to customer service.
Jeff Weiner called the cooperation with SigFig a step forward in terms of modernizing the bank by expanding digital capabilities and improving customer experience.
Digital services, which are being created as part of a partnership with SigFig, complement Santander Investment Services’ financial advisory and wealth management business.
Michael Sha, co-founder, and CEO of SigFig stated that financial instruments are necessary to provide people with information and recommendations useful for achieving their goals.
As we have reported earlier, Santander Launches Commercial Card Solution with Global Payments.
Serhii Mikhailov
Serhii’s track record of study and work spans six years at the Faculty of Philology and eight years in the media, during which he has developed a deep understanding of various aspects of the industry and honed his writing skills; his areas of expertise include fintech, payments, cryptocurrency, and financial services, and he is constantly keeping a close eye on the latest developments and innovations in these fields, as he believes that they will have a significant impact on the future direction of the economy as a whole.
